In this episode of Sales Bites, Will Jenkins interviews Sherman Barnes, Regional Vice President of Bennett Family of Companies, discussing effective email sales strategies. Sherman shares his extensive experience in email marketing, emphasizing the importance of consistency, persistence, and the balance between personalization and mass outreach. He highlights the use of tools like MailChimp and CRM systems to manage customer relationships and maintain engagement. The conversation also touches on using email as a market awareness tool, sharing valuable information without being overly salesy, and the significance of developing relationships with clients.
SUMMARY:
In this episode of Sales Bites, Will Jenkins interviews Sherman Barnes, Regional Vice President of Bennett Family of Companies, discussing effective email sales strategies. Sherman shares his extensive experience in email marketing, emphasizing the importance of consistency, persistence, and the balance between personalization and mass outreach. He highlights the use of tools like MailChimp and CRM systems to manage customer relationships and maintain engagement. The conversation also touches on using email as a market awareness tool, sharing valuable information without being overly salesy, and the significance of developing relationships with clients.
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