In this episode of Sales Bites, host Will Jenkins sits down with Michael Sternberg, Director of Sales at 3PL Systems, to unpack the power of referrals in driving real sales growth. They explore how trust and consistency turn customers into your strongest advocates, why incentives matter, and how to earn the right to ask for referrals. Michael shares proven referral strategies from his experience in sales and logistics, highlighting why your most loyal customers often make the best salespeople. From networking and business development to building long-term trust, this episode delivers actionable insights for anyone in sales, freight brokerage, or 3PL looking to grow faster through authentic customer relationships.
SUMMARY:
In this episode of Sales Bites, host Will Jenkins sits down with Michael Sternberg, Director of Sales at 3PL Systems, to unpack the power of referrals in driving real sales growth. They explore how trust and consistency turn customers into your strongest advocates, why incentives matter, and how to earn the right to ask for referrals. Michael shares proven referral strategies from his experience in sales and logistics, highlighting why your most loyal customers often make the best salespeople. From networking and business development to building long-term trust, this episode delivers actionable insights for anyone in sales, freight brokerage, or 3PL looking to grow faster through authentic customer relationships.
🎧 Available on YouTube, Apple Podcasts, and Spotify.
TAKEAWAYS:
CHAPTERS:
00:00 — Introduction to Sales and Referrals
02:23 — Why Referrals Drive Stronger Sales Growth
06:10 — How to Build Trust That Converts
10:20 — Incentivizing Referrals and Rewarding Customers
13:32 — The Karma of Sales and Final Thoughts