Sales Bites

Madison Santo, EQ & Sales Skills

Episode Summary

In this episode of Sales Bites, host Will Jenkins speaks with Madison Santo about the importance of emotional intelligence in sales, the journey of her career in the logistics industry, and the significance of transparency and honesty in the sales process. They discuss how to navigate career transitions, the importance of understanding your buyer, and key takeaways for sales professionals.

Episode Notes

SUMMARY: 

In this episode of Sales Bites, host Will Jenkins speaks with Madison Santo about the importance of emotional intelligence in sales, the journey of her career in the logistics industry, and the significance of transparency and honesty in the sales process. They discuss how to navigate career transitions, the importance of understanding your buyer, and key takeaways for sales professionals. 

TAKEAWAYS: 

• Exhibiting emotional intelligence is crucial for sales success. 
• Salespeople should not compromise their processes for prospects. 
• Transparency in communication builds trust with prospects. 
• Change management is a significant challenge in tech sales. 
• Understanding your buyer's perspective is essential for effective selling. 
• Sales is a give-and-take process; both parties must engage. 
• Protecting your time is as important as protecting the prospect's time. 
• Sales professionals should be straightforward about their capabilities. 
• Career transitions in sales require understanding new buyer personas. 
• Emotional intelligence can help navigate complex sales situations. 

CHAPTERS: 

• 00:00 Introduction to Sales Bytes 
• 03:02 The Journey of Madison Santo 
• 05:53 Emotional Intelligence in Sales 
• 09:01 Transparency and Honesty in Sales 
• 11:46 Navigating Career Transitions in Sales  
• 14:56 Understanding Your Buyer 
• 17:58 Key Takeaways and Conclusion