Sales Bites

Lars Ward, Gap On Ops and Sales

Episode Summary

In this episode of Sales Bites, host Will Jenkins speaks with Lars Ward, VP of Automation Solutions at Transflo, about the critical relationship between sales and operations in the freight industry. They discuss the importance of understanding operations for sales success, the need for empathy and collaboration between teams, and how fostering a culture of accountability can lead to business excellence. The conversation emphasizes that bridging the gap between sales and operations is essential for long-term success in logistics.

Episode Notes

SUMMARY:

In this episode of Sales Bites, host Will Jenkins speaks with Lars Ward, VP of Automation Solutions at Transflo, about the critical relationship between sales and operations in the freight industry. They discuss the importance of understanding operations for sales success, the need for empathy and collaboration between teams, and how fostering a culture of accountability can lead to business excellence. The conversation emphasizes that bridging the gap between sales and operations is essential for long-term success in logistics.

TAKEAWAYS:

• You can't sell something you don't understand.
• Salespeople need to think like operators.
• Fostering a culture of collaboration is essential.
• Empathy is key in sales and operations.
• Accountability is crucial for growth.
• Understanding operations enhances sales effectiveness.
• Sales and operations should share a common goal.
• Proactive communication is vital in logistics.
• Individual accountability drives organizational success.
• Bridging the gap requires effort from both sides.

CHAPTERS:

• 00:00 Introduction to Sales Bites and Guest Introduction
• 03:30 The Importance of Understanding Operations in Sales
• 08:00 Bridging the Gap Between Sales and Operations
• 10:38 Fostering a Culture of Collaboration and Accountability
• 15:21 Key Takeaways and Conclusion