Sales Bites

Lars Ward, Freight Sales in 2025

Episode Summary

In this episode of Sales Bites, host Will Jenkins speaks with Lars Ward, VP of Automation Solutions at Transflo, about the evolving landscape of freight sales in 2025. They discuss the importance of understanding shipper needs, market dynamics, and the necessity of building long-term relationships in sales. Lars shares insights on how to tailor value propositions to different shippers and emphasizes the importance of clarity and transparency in communication. The conversation highlights the need for a long-term mindset in sales, focusing on the process rather than just the outcomes.

Episode Notes

SUMMARY:

In this episode of Sales Bites, host Will Jenkins speaks with Lars Ward, VP of Automation Solutions at Transflo, about the evolving landscape of freight sales in 2025. They discuss the importance of understanding shipper needs, market dynamics, and the necessity of building long-term relationships in sales. Lars shares insights on how to tailor value propositions to different shippers and emphasizes the importance of clarity and transparency in communication. The conversation highlights the need for a long-term mindset in sales, focusing on the process rather than just the outcomes.

TAKEAWAYS:

• Understanding shipper needs is crucial for sales success.
• Market dynamics are unpredictable and require adaptability.
• Building long-term relationships is key in freight sales.
• Tailoring value propositions to specific shippers is essential.
• Sales success often comes from clarity and transparency in communication.
• A long-term mindset is necessary for navigating sales challenges.
• Control the controllables in the sales process.
• The best relationships take time to develop.
• Sales strategies should evolve with market conditions.
• Commitment to the craft of selling is vital for success.

CHAPTERS:

• 00:00 Introduction to Sales Bytes and Guest Background
• 03:31 Navigating Freight Sales in 2025
• 11:30 Understanding Shipper Needs and Market Dynamics
• 15:00 Building Long-Term Relationships in Freight Sales