Sales Bites

Krystian Gebis, The Art of Email Communication

Episode Summary

In this episode of Sales Bites, host Will Jenkins sits down with Krystian Gebis, Co-Founder of FreightCaviar and CEO of ShipperCRM, to unpack the art of writing sales emails that actually get responses. They discuss why most emails go unread, how brevity and personalization change the game, and why authenticity always beats fluff. Krystian shares tactics on crafting short, impactful outreach, the role of open-ended questions, and how to use social proof to build credibility. This episode is packed with actionable strategies for sales reps looking to boost engagement and close more deals.

Episode Notes

SUMMARY:

In this episode of Sales Bites, host Will Jenkins sits down with Krystian Gebis, Co-Founder of FreightCaviar and CEO of ShipperCRM, to unpack the art of writing sales emails that actually get responses. They discuss why most emails go unread, how brevity and personalization change the game, and why authenticity always beats fluff. Krystian shares tactics on crafting short, impactful outreach, the role of open-ended questions, and how to use social proof to build credibility. This episode is packed with actionable strategies for sales reps looking to boost engagement and close more deals.

TAKEAWAYS: 

• Most people don’t like emails, keep them short and valuable. 
• Open-ended questions drive conversation and responses. 
• Personalization increases engagement rates. 
• Authenticity builds trust in sales communication. 
• Social proof strengthens credibility. 
• Tailor emails to the recipient, not yourself. 
• Avoid self-boasting—show proof instead. 
• Provide clear value in every message. 
• Focus on solving the customer’s problems. 

CHAPTERS: 

00:00 – Introduction: Sales backgrounds and context 

02:53 – The art of writing effective sales emails 

05:44 – Why shorter, direct emails perform better 

08:46 – Personalization and relevance in outreach 

11:50 – Building credibility through authenticity 

14:56 – Key takeaways and closing thoughts