In this episode of Sales Bites, we’re joined by Gabe Ribeiro, Senior Director of Partnerships & Marketing at Hey Bubba, to talk about something that’s too often overlooked: practice. We cover why role playing, active listening, and creating a culture of continuous sales training are must-haves, not nice-to-haves. Gabe shares how his background in freight tech and marketing has shaped his approach to coaching teams, handling objections, and building long-term client relationships. Whether you're running sales for a growing brokerage or mentoring new reps, this one is packed with real takeaways you can bring to your team today.
SUMMARY:
In this episode of Sales Bites, we’re joined by Gabe Ribeiro, Senior Director of Partnerships & Marketing at Hey Bubba, to talk about something that’s too often overlooked: practice. We cover why role playing, active listening, and creating a culture of continuous sales training are must-haves, not nice-to-haves. Gabe shares how his background in freight tech and marketing has shaped his approach to coaching teams, handling objections, and building long-term client relationships. Whether you're running sales for a growing brokerage or mentoring new reps, this one is packed with real takeaways you can bring to your team today.
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