Sales Bites

Dan Solida, Building Trust & Rapport

Episode Summary

In this Sales Bites episode, Will Jenkins sits down with Dan Solida to talk about what really builds strong customer relationships. It is not scripts or canned lines. It is trust. It is rapport. It is the ability to connect with someone on a real level. Dan explains why personal connection is the foundation of every long-term business relationship. He shares the customers he still talks to years later and how simple conversations about life, sports, and everyday things created trust that outlasted any single deal. If you want to strengthen your customer relationships and build a book of business that lasts, this conversation is essential.

Episode Notes

SUMMARY: 

In this Sales Bites episode, Will Jenkins sits down with Dan Solida to talk about what really builds strong customer relationships. It is not scripts or canned lines. It is trust. It is rapport. It is the ability to connect with someone on a real level. Dan explains why personal connection is the foundation of every long-term business relationship. He shares the customers he still talks to years later and how simple conversations about life, sports, and everyday things created trust that outlasted any single deal. If you want to strengthen your customer relationships and build a book of business that lasts, this conversation is essential. 

TAKEAWAYS: 

• You have to build relationships on a personal level. 
• The best customer relationships extend beyond the transaction. 
• Checking in through texts, calls, and quick chats keeps the relationship alive. 
• Talking about life and interests matters. 
• People want to work with people they like. 
• Rapport building is a real skill in business. 
• Trust is the foundation of every strong professional relationship. 
• Personal connection strengthens communication and long-term business outcomes. 

CHAPTERS: 

• 00:00 Introduction to Sales Bites and Guest Background 
• 00:31 Active Listening and Emotional Intelligence in Sales